Former Red Sox first basemen Kevin Millar was once quoted as saying, "Enough about me. Let's talk about me." Most people are not as comfortable talking about themselves as Millar is, but in today's world, you sometimes have to do it. For many of us that comes in the written form of a "Bio" which pops up everywhere from blog posts to LinkedIn profiles to web sites. Many times it's the first thing someone reads so you'd better make it as good as it can be.
For some ideas, check out this blog post from Deanna Layton of Layton Squared titled Write a Better Bio by Focusing on Benefits.